— Toy animation

Toy commercials and showcases, true to the real toy.

We rebuild your toy in 3D from your CAD, 3D files or product photos, animate exactly what it really does, and deliver films for Amazon, TikTok, YouTube, retail buyers and Toy Fair.

Our creative director has animated on toy-brand productions such as L.O.L. Surprise! The Movie, Rainbow High and a Barbie animated series in earlier studio roles. That discipline goes into every toy film: on-model, on-brief and approved shot by shot.

Discuss your toy film See the work

— What we make

Films that sell your toy.

  1. 01

    Product showcases

    Your toy's features, scale and play pattern, cut to the length each platform works best with: Amazon listings, product pages, retail screens.

  2. 02

    Toy commercials

    Story-led spots for YouTube, connected TV and paid social, planned around one clear selling idea.

  3. 03

    Character story films

    Characters and a world for your toy line: short stories and recurring episodes kids come back to.

  4. 04

    Launch and Toy Fair films

    Sizzles for buyers and distributors, Kickstarter films before the first unit ships, and launch cut-downs.

  5. 05

    Social ads

    Vertical 9:16 ads with a hook in the first seconds, plus 1:1 and 4:5 versions for each placement.

  6. 06

    Assembly and feature demos

    How it builds, clicks, lights up or transforms, shown clearly and honestly so parents know what they are buying.

— Concept toy lines

See how a toy comes to life.

Four fictional toy brands created by Mythos Animation, plus a paper plane kit film. They are concept work, not client commissions; the 3D models, animation and finished ads are real production work. Read the Seedlets case study →

— From your files to film

What happens to your toy.

Every toy film is built and approved in 3D first, so the toy stays on-model in every frame.

  1. 01

    Send what you have

    CAD, FBX, OBJ, Blender or Maya files, product photos from several angles, packaging art or a sample in the post. Modelling from photos or CAD clean-up is planned into your quote.

    CAD FBX · OBJ Photos
  2. 02

    Build it in 3D

    The toy is modelled or prepared true to its real shape, colours, scale and moving parts, and you approve it before animation.

    Blender Maya
  3. 03

    Approve the 3D draft

    A rough 3D version of the film (previs) locks camera, timing and what the toy really does. Most changes happen here, where they are quick.

    Maya
  4. 04

    Render and deliver

    The approved animation is rendered in Unreal Engine or with AI rendering such as Seedance 2.5, whichever suits the project and budget, then finished with music, sound, titles and disclosures.

    Unreal Engine AI · Seedance 2.5

— Advertising to children

Shown truthfully.

— FAQ

Before you ask.

What files do you need?

Whatever you have: CAD, 3D files in any format (FBX, OBJ, Blender, Maya), product photos, packaging art or a sample. Production-ready 3D files are fastest; modelling from photos or CAD clean-up is planned into your quote.

Can you keep our toy confidential before launch?

Yes. We are happy to sign your NDA before you share anything, and we only show client work publicly with your written permission.

How much does a toy film cost?

Every toy film is quoted individually, based on length, formats, your 3D files, shot count and deadline. Share your brief and we send a plan and a written quote within one business day; see what shapes a quote.

How long should a toy ad be?

It depends on where it runs: about 6 seconds for YouTube bumpers, 15 for Reels, TikTok and Shorts, 30 for YouTube and Amazon, and longer for story films. One animated master can be cut into each length.

Do you use AI?

We use AI as a rendering option, never to invent the toy. The toy, camera and timing are built and approved in professional 3D software first, so nothing drifts from shot to shot.

Have a toy launching soon? Tell us about it and we will plan the film around your product, your goal and your deadline.

Discuss your toy film

Also from Mythos: Product animation · Studio production support · Previsualization · Behind the scenes